When my St. Kate's MBA professor, Troy aka Social Meteor, told us to write a blog post analyzing data about something, I immediately knew it had to be about Minnesota. Broad? Yeah. Okay.
Ugh. Yes, my obsession with Minnesota is real and maybe a bit charming or annoying.
Why do I love Minnesota so much? Um, have you seen my Instagram?
In all seriousness, my love of Minnesota is similar to the sentiment expressed in the recent Strib editorial, Why I tell everyone to leave Minneapolis. At one time in my young life, I couldn't wait to get out of Minnesota. Then, I got out and missed a lot of things that I never even thought about before. This place isn't without fault, but has a lot of great things going for it.
Some of the highlights of Minnesota have to be our North Shore (Up North), our parks (duh), the food scene (really!!), biking (whoa, right?) and the arts.
Once I heard that Minnesotans have just as much pride for their state as Texans do. Uh what?!
So how much are Minnesotans talking about their state? And what are they actually talking about? With the help of Brandwatch and the social media analysis skills I learned in St. Kate's MBA 7120 class, this is what I found out.
First of all, who is tweeting about Minnesota? Let's dig into the demographics.
Did you expect that people who identify as dudes would be talking about Minnesota more than women? And guess what? Men and women are talking about different things, maybe pretty stereotypically. But I'm pretty sure the female is all me. Minnesota, Minnstagrammers, Nikon and Nature are all the hashtags I use! Click to enlarge scale below that compares the topics by gender. Dudes talk about the road conditions, women and men talk about road trips, how beautiful the state is and how it is their favorite place.
Did you know that the internet knows things like your gender, profession and interests based on your internet activity? So as you can see below, the other Minnesota fanatics are most interested in sports (meh) and parenting (ehhh) and are artists and journalists (sounds about right).
And these Minnesotans overwhelmingly love Minnesota. I mean, why not? Other than talking about needing a vacation away from here, they really are talking about the snow and how gorgeous it is. Brandwatch tells me that in the past three months Minnesotans are talking a lot about snow. Despite the snow and bad road conditions, Minnesotans are still loving their home state. In fact only about 1 percent of people hating on Minnesota in the past few months. (The missing percentages? Many posts are neutral).
So who are these one-percenters and what are they saying? Most of the negative social media comments were about the snow or incoherent, like this one below..
And the people saying positive things about Minnesota are way smarter and better at social media (imo).
Yeah, Kate, Minnesota is a super beautiful place.
This brings me to my last question. What do people like or talk about more in Minnesota? Is it the food, arts, Up North, outdoors, local beer scene or biking? The outdoors. Overwhelmingly so.
Like Amy says, there are so many great activities, parks and spaces to enjoy in this great state, it's hard not to like it.
BUT.. I'm taking a break from Minnesota for a while and going on my own trip! Follow me on Instagram or here during February while I explore Malaysia!!